iPhone XR from $18.99/mo. or $449.*

Two great ways to buy. Just trade in your current iPhone online or at an Apple Store.*

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All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos.

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Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.

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AirPods

Wireless charging. Voice-activated Siri. More magical than ever.

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iPad Air

Power isn’t just for the pros.

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iPad Mini

Mini just got mightier.

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iMac

Pretty. Freaking powerful.

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More powerful, more colorful.

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It's Show time

Watch the keynote 3/25 at 10 a.m. PDT.

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San Jose, CA, June 3–7

* iPhone XR pricing is after trade‑in of iPhone 7 Plus in good condition. Monthly pricing requires a 24‑month installment loan with a 0% APR, and iPhone activation. Applicable sales tax and fees due at time of purchase. Last payment may be less depending on remaining balance. Additional trade‑in values require purchase of a new iPhone, subject to availability and limits. You must be at least 18 years old. In‑store trade‑in requires presentation of a valid, government‑issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade‑in partners may apply. Full terms apply.
More ways to shop: Visit an Apple Store, call 1-800-MY-APPLE, or find a reseller.

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